XEUS — Brand Guidelines & Press Kit

Brand Guidelines & Press Kit

This page provides essential guidance and assets for the correct use of XEUS trademarks and copyrighted materials. It is designed for all external entities engaging with our brand — ensuring proper representation across third-party assets and materials.


About XEUS

XEUS is revenue intelligence for forward-thinking businesses. We help business leaders and marketers put AI to work on top of the systems they already run — so they can see what's driving revenue and how to increase it.

Understand Revenue. Grow Revenue.

XEUS connects the systems and signals behind your revenue into a unified AI-powered revenue model — revealing what's working, what's changing, and what to do next. From ecommerce and ticketing to POS and marketing, XEUS gives forward-thinking teams a single place for every channel, every metric, and every question.

Industries

eCommerce BrandsDTC and online retail
Ticketed AttractionsTheme parks, museums, tours
Venues & Live EventsConcerts, festivals, sports
Marketing AgenciesPerformance and brand agencies

Platform Naming

The product is called XEUS Revenue Intelligence, though referring to it simply as XEUS is preferred in most contexts. Use the full name when introducing the product for the first time in a document or when differentiating it from the company.

Do
  • XEUS — Preferred short form
  • XEUS Revenue Intelligence — Full product name
  • the XEUS platform — When referencing the product broadly
Don't
  • XEUS RI — Don't abbreviate Revenue Intelligence
  • GoXeus platform — Don't use the domain as the product name
  • Xeus Intelligence — Don't drop "Revenue" from the full name


Color Palette

Our color system is built around a warm, sophisticated palette that balances a deep teal foundation with vibrant accent colors. These colors should be used consistently across all brand materials.

Primary Colors

Dark Teal
#072929
Cream
#F6F3EC
Orange
#F25C3A
Blue
#1A56F5

Secondary Colors

Cyan
#00C8FF
Dark Cream
#EBEAE1
Dark Navy
#101A2E
White
#FFFFFF

Typography

Our type system pairs a classic serif for headlines with a modern sans-serif for body text, creating a balance between authority and approachability.

Headings — Playfair Display
Aa Bb Cc Dd Ee
The quick brown fox jumps over the lazy dog
Weights used: Regular (400), Medium (500), SemiBold (600), Bold (700)
Body — Poppins
Aa Bb Cc Dd Ee
The quick brown fox jumps over the lazy dog
Weights used: Light (300), Regular (400), Medium (500), SemiBold (600), Bold (700)

Usage Guidelines

To maintain brand integrity, please follow these guidelines when using XEUS brand assets in any materials.

What to Avoid

Don't rotate or angle

Always keep the logo in its original horizontal orientation.

Don't stretch or deform

Maintain the original aspect ratio at all times.

Don't apply effects

Avoid adding drop shadows, glows, outlines, or other visual effects.

Don't recolor

Only use the official logo color variants provided above.

Written Form

Do
  • XEUS — All caps
  • Xeus — Title case (acceptable)
Don't
  • xeus — All lowercase
  • XeUs — Mixed case
  • GoXeus — Combined with domain

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