Every Event.
One Intelligence Layer.

XEUS connects your ticketing, POS, and season ticket data to give you a real-time revenue view across every event on your calendar — so you can price smarter, protect per-cap, and know which shows need attention before it's too late to act.

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Analysis

At a glance

Friday's concert (Apr 11) is pacing 28% behind your comparable show last season. Lower bowl is performing well, but upper deck has barely moved. A targeted email to non-renewing members could close the gap and recover an estimated $18–24k in the next 10 days.

Event Revenue (Apr 11)

$214k

Tickets Sold

5,820 / 9,400

Days to Event

Next Best Actions

High Priority

Activate Season Ticket Holder Upsell

Non-renewing members within 30 miles have historically converted at 22% on concert offers. An early access email with a loyalty pricing window — expiring 72 hours before public on-sale — should move 400–600 upper deck tickets without discounting to the general public.

Medium Priority

Increase Upper Deck Paid Targeting

Floor and lower bowl demand is healthy — upper deck is the gap. Shifting $3k in Meta spend toward price-sensitive audience segments with upper deck creative should drive incremental volume without cannibalizing premium inventory.

Revenue Intelligence

Reasoning

Interpreting your question...

What's my ROAS?

MetaGoogle

Which events this month need the most attention right now?

TicketingMetaGoogleTikTok

Which event types drive the highest per-cap?

TicketingPOS

When should we send the pre-show concession offer?

CRM

How are my next 5 events pacing vs. last year?

Ticketing

Where is the biggest untapped revenue opportunity?

TicketingMetaGoogleTikTokPOSCRM

Which events am I over-spending on ads relative to demand?

MetaGoogleTikTok

What does my season ticket base look like vs. single-event buyers?

TicketingMetaGoogle

Are people hitting the event page but bouncing before selecting a section?

GA4TicketingMeta

Fewer attendees or declining per-cap spend?

TicketingPOS

Which season ticket holders are showing signs of non-renewal?

Ticketing

What's my ROAS?

MetaGoogle

Which events this month need the most attention right now?

TicketingMetaGoogleTikTok

Which event types drive the highest per-cap?

TicketingPOS

When should we send the pre-show concession offer?

CRM

How are my next 5 events pacing vs. last year?

Ticketing

Where is the biggest untapped revenue opportunity?

TicketingMetaGoogleTikTokPOSCRM

Which events am I over-spending on ads relative to demand?

MetaGoogleTikTok

What does my season ticket base look like vs. single-event buyers?

TicketingMetaGoogle

Are people hitting the event page but bouncing before selecting a section?

GA4TicketingMeta

Fewer attendees or declining per-cap spend?

TicketingPOS

Which season ticket holders are showing signs of non-renewal?

Ticketing

Which sections are selling slowest for my next event?

TicketingPOS

Am I leaving money on the table with floor and lower bowl pricing?

Ticketing

Which tiers still have room to push before walk-up pricing?

Ticketing

How likely are single-event buyers to convert to membership?

TicketingMetaGoogleGA4

Should I be spending more on this show or is demand self-sustaining?

MetaGoogleTikTok

Which channel brings in first-time buyers for sports vs. concerts?

TicketingMetaGoogleTikTok

When does demand soften in my sports calendar?

TicketingPOS

How many days out does demand typically fall off for shows like this?

TicketingGA4

Which ad creative is selling the most tickets this week?

MetaGoogleTikTok

Did the team's win streak move ticket sales?

GA4TicketingCustom Upload

This show is moving slower than expected — what's actually going on?

TicketingMetaGoogleTikTokPOSCRM

Which sections are selling slowest for my next event?

TicketingPOS

Am I leaving money on the table with floor and lower bowl pricing?

Ticketing

Which tiers still have room to push before walk-up pricing?

Ticketing

How likely are single-event buyers to convert to membership?

TicketingMetaGoogleGA4

Should I be spending more on this show or is demand self-sustaining?

MetaGoogleTikTok

Which channel brings in first-time buyers for sports vs. concerts?

TicketingMetaGoogleTikTok

When does demand soften in my sports calendar?

TicketingPOS

How many days out does demand typically fall off for shows like this?

TicketingGA4

Which ad creative is selling the most tickets this week?

MetaGoogleTikTok

Did the team's win streak move ticket sales?

GA4TicketingCustom Upload

This show is moving slower than expected — what's actually going on?

TicketingMetaGoogleTikTokPOSCRM

What Changed and Why

On-Sale Velocity Set a Season Record

52% of tickets sold in the first 96 hours. TikTok creative featuring the artist announcement drove a 4.1x ROAS in the opening window — the strongest paid performance of the season.

Per-Cap Hit a Season High

Food and beverage came in at $54.20 per head — $15.80 above the season average. Early entry promotion and in-app pre-ordering both contributed.

Season Holders Activated Strongly

Valentine's week created a natural demand spike. Chicago capitalized with targeted campaigns while other markets under-invested.

Analysis

At a glance

Last Saturday's sellout (Mar 15) was your highest-revenue event of the season — driven by strong on-sale velocity, a record per-cap in food and beverage, and the lowest discount rate since opening night. Season ticket holders accounted for 31% of attendance and spent 2.1x more per head than single-event buyers.

Revenue

$847k

Season High

New Customers

31%

of House

Per-Cap Spend

$54.20

vs. $38.40 avg

Next Best Actions

High Priority

Replicate the Early Access Playbook

The non-renewing member early access email drove a 29% conversion rate. Apply this sequence to the next 4 high-capacity events. Test a 48-hour vs. 72-hour window to find the right urgency balance before scaling further.

Medium Priority

Expand In-App Pre-Order

Pre-ordering contributed meaningfully to the per-cap record. Rolling it out to all upcoming events — with a reminder in the confirmation email and a push notification 3 hours before doors — could add $8–12 per head across the full calendar.

Opportunity

Discount Code Audit

Atlanta's lower discount redemption improved net revenue. Review discount strategies by market to identify margin opportunities.

Predicted Results

Baseline +15% Scenario

Week of Feb 17Week of Feb 24

Performance Dashboard

Last 7 Days Last 30 Days This Month Last Month

Impressions

703.1K

All age & gender segments

Unique Reach

606.9K

All demographic segments

Ad Spend

$7.5K

All platforms & devices

Impressions by Age

Impressions by audience age segment

Reach by Gender

Unique audience reach by gender

Omnichannel Marketing Daily Performance

Date	Impressions	Clicks	Spend	Conversions	Conv. Value
2026-03-17	11.0K	1.4K	$519.17	96.43	$12.1K
2026-03-18	6.9K	1.2K	$502.12	86.1	$10.7K
2026-03-19	5.7K	1.1K	$363.23	65.75	$8.1K
2026-03-20	7.2K	1.2K	$434.04	34.66	$5.4K
2026-03-21	4.9K	1.0K	$333.88	20.14	$2.6K

Insight Reports

Marketing

3 members · Full report

Finance

2 members · Forecast & metrics

Operations

5 members · Actions only

Executive

2 members · Summary & forecast

Stop tracking every event manually across disconnected systems. XEUS continuously monitors ticketing pace, POS trends, and member engagement across your entire calendar — flagging what needs attention before the window to act closes.

XEUS doesn't just tell you which event is underperforming. It tells you whether to adjust pricing, push media, activate your season holder list, or hold — with clear reasoning and a projected ticket impact so your team moves fast and moves right.

One place for every event, every section, every revenue stream. Connect your ticketing platform, POS, season ticket CRM, and ad accounts to see the complete picture — sports nights, concerts, and everything in between.

Share event pacing with your box office team, per-cap trends with concessions ops, and membership forecasts with your GM — every department working from the same data, every event, every week.

Never Miss a Signal

Act With Confidence

One View.

Scale Without Silos

Share event pacing with your box office team, per-cap trends with concessions ops, and membership forecasts with your GM — every department working from the same data, every event, every week.